The True Benefit Of Integrating Inbound & Outbound Marketing

By 2019, inbound marketing went from a novelty to common practice. Whether it’s media advertising, TV commercial breaks, or social media ads popping up in their feed, these messages are unwanted, uninvited, and therefore received negatively.

In the end, it’s less about which is better, and more about which one best applies to the audience being targeted. There are markets and industries where face-to-face customer interactions are still the dominant means of lead generation.

Difference Between Inbound And Outbound Marketing

Email marketing – one of the most important outbound methods – is taking on a new life. Unlike outbound marketing, inbound has fewer challenges even though it depends entirely on customers finding your organization amongst the online ‘noise’. And many marketers find it difficult to know how to act on the connections. If you google the difference between inbound and outbound marketing, you’ll be bombarded with articles on why inbound is better. Make something of value that attracts the attention of potential customers. Entertain them and show them how competent and authoritative your business is in the process.

How you convey that information is where marketing methodologies differ. There are two broad categories of sharing marketing information about your business — the outbound way and the inbound way. The key to successful email marketing campaigns is personalization and finding leads to target. To do both of these things, you need to keep an organized contact list that is always current. Your business’ strategy should involve both and, depending on your budget, goals, and timeline, you may lean towards one or the other.

• Inbound marketing tends to entice the potential customers into the sales, outbound on the other hand outbound forces individual regardless of their interest. You may have noticed a blog post or two on a company’s website that you never thought of before. Every industry can benefit from having a blog on its website. Blog posts can actually increase and improve SEO to bring in more organic traffic. Without a blog, a business won’t be able to drive website traffic through search engines. A business can use popular types of digital content marketing to its advantage.

It relies on establishing a trustful relationship with customers by offering relevant content that will eventually lead to conversion/purchase. According to HubSpot, with tactics such as cold emailing, marketers have seen an open rate of 22.15%1. Also, outbound marketing campaigns can produce a high CTR when the content is relevant to a large number of people. Many outbound marketing techniques can be individually tailored for each potential buyer or client. They can be hyper-personalized if you have prior data on the business and contact you’re reaching out to. Email marketing can have a personal effect if you use the data available on your lead.

Outbound Marketing Strategies

Sign-up to watch our informational webinars on inbound and outbound marketing here. And hey, if you don’t have enough inbound leads in the first place, outbound sales when done properly, can be incredibly effective to prop up you funnel. Not surprisingly, inbound marketing is cheaper because it’s customer-driven – there’s no need to interrupt a customer’s activity to get attention. As we mentioned above, when a client is coming to you, half the job of selling them on what you have to do is already done – all you have to do is seal the deal. 53% of marketers also believed that inbound marketing leads to a higher ROI. Most basic and advanced tools you need in your online business is inside Engagebay, from lead generation, email marketing, page builder, b2b lead generation companies CRM and my most favorite is the marketing automation.

Recent Posts

This guide will cover the differences between the two, and offer tips on how you can use them to convert leads into sales for your business. It also requires you to pay for an ad in order to reach your prospects. Inbound marketing is more indirect and generally considered more of a “long-term” approach.

The decline in outbound marketing is down to fundamental shifts in consumer behaviour. People are now in more control of what they receive and are already inundated with sales offers. For example, customers can block caller IDs, set up spam filters or ad blockers, and simply ignore direct mail. On average, inbound marketing costs 62% less than outbound marketing per lead. 3 out of 4 inbound marketing channels cost less per lead than most outbound marketing channels.

For example, a blog post that answers customers’ biggest product questions or a high-ranking video that appears in organic searches when customers use popular keywords. The type of message that inbound marketing campaigns send is not general but highly specific.